By Erik Larsson, VP Marketing, Converged IP Communications, Comverse

This paper takes a realistic look at the challenges faced by service providers looking to integrate mobile services into the bundle and go "beyond the Triple Play". The underlying issue is the difficulty of adding a highly personal service - mobility - into a bundle of shared services. To address this, the paper explores a number of potential scenarios to support "multi play" bundles that are both profitable and reduce churn for service providers.

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